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SWAROVSKI OPTIK: “Digiscoper of the Year” reinvents itself – now it all happens on Instagram

July 16 2019

The 14th edition of SWAROVSKI OPTIK’s internationally popular “Digiscoper of the Year” competition has had a makeover. For the first time, all entries have to be made via Instagram, and the winner will be selected at random so that amateur digiscopers also have an opportunity to showcase their photos.


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The 2018 “Digiscoper of the Year” competition allowed entries via Instagram. This proved to be so popular that the 2019 competition will now be held solely on Instagram. From October 1–31, keen digiscopers are invited to post their pictures on Instagram with the hashtag #DOY2019. Only public posts can participate in the draw. The lucky winner will be picked at random and receive a set of CL Companion binoculars with VPA (variable phone adapter) and adapter ring.


A platform for nature lovers

SWAROVSKI OPTIK’s mission is to open people’s eyes to the beauty of nature and, in this way, help to preserve our planet. It is clearly spreading this message with the new orientation of the “Digiscoper of the Year” competition. The aim is to provide nature enthusiasts with a platform where they can showcase their love of nature, share it with others, interact with like-minded people, and draw inspiration from each other.


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SWAROVSKI OPTIK – For the love for nature

Immerse yourself in a world of fascinating details and hidden treasures –enter this unique wonderland through digiscoping, taking photos with a digital camera or smartphone through the eyepiece of a spotting scope or binoculars. An ever-growing number of people are discovering this special photographic technique for themselves. It helps them produce impressive pictures that they want to share with others. That’s why, for the last 14 years, SWAROVSKI OPTIK has been running the “Digiscoper of the Year” competition, the world’s largest platform for digiscoping photos. It attracts entries from all over the world.


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Important deadlines

Competition start: October 1, 2019
Closing date for submissions: October 31, 2019 (23:59:59 CEST)
Announcement of the winner: November 2019

Terms & Conditions



The world belongs to those who can see beauty.
Experience the moment!



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Kathrin Puelacher
Manager PR & Internal Communication
Tel. +43/5223/511-6397
Mobile +43/664/625 6858
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